Jill Gomez for Township Committee
Community-first storytelling that turned a first-time candidate into a winning local leader
Timeline: September 1 – November 5, 2025
Ad Spend: $0
Platforms: Instagram + Facebook
Services Provided
Storytelling Strategy & Calendar Management
Social Media Content Creation for Instagram and Facebook
Video Production, Scripting & Editing
Graphic Design & Custom Carousels
Copywriting, Caption Optimization & Community Engagement
On-site half day content shoot
August 2025
THE CHALLENGE
Jill had never run for office before. By September, she was active in her campaign but her message was being overshadowed by party voices.
The goal was to help her step forward authentically, not as a politician, but as a neighbor, mom, and lifelong Hillsborough resident who wanted to make her town affordable again.
“We didn’t reinvent Jill’s message. We amplified it clearly, consistently, and in her own voice.”
THE INSIGHT
Local political campaigns often lean on party talking points and polished graphics. Voters, however, engage with stories that feel familiar and grounded.
Our insight was simple: authenticity outperforms polish. Instead of positioning Jill as a candidate, we positioned her as a community member who listens, cares, and acts. This required content that mirrored real life: approachable, human, and consistent.
We focused on warmth over slogans and stories over speeches, showing voters a version of Jill they already trusted.
BEFORE / AFTER
Strategy
Round Six developed a 10-week organic storytelling campaign focused on clarity, credibility, and connection.
The content strategy was built around three core pillars:
1. Community Roots
Jill’s deep connection to Hillsborough through her upbringing, family, and community involvement.
2. Affordability and Transparency
Her commitment to responsible budgeting, open communication, and accessible decision-making.
3. Momentum and Trust
Showcasing endorsements, volunteer efforts, and local partnerships that reflected community confidence.
Our team managed storytelling strategy, calendar planning, video production, scripting, editing, graphic design, and copywriting.
Instagram and Facebook worked together as a unified ecosystem.
On Instagram, Reels, Stories, and carousels drove visual storytelling and engagement.
On Facebook, Reels, static posts, and long-form captions provided updates and context.
Cross-platform scripting and editing ensured message consistency and timing.
Every piece of content was designed to amplify Jill’s authenticity and build recognition without paid media.
Results (September 1 – November 5, 2025)
Views: 118.4K (+233%)
Reach: 8.7K (+319.3)
Content interactions: 2.9K (+212.7)
Profile visits: 2.1K (+360.3%)
Link clicks: 9 (+200%)
Followers: 783 → 900 (+52.5%)
Views: 74.2K (+361%)
Reach: 15.4K (+403.7%)
Profile Visits: 4.6K (+434.8%)
Content interactions: 2.9K (+309.5%)
Followers: 143 → 238 (+60.1%)
Performance Highlights
4 to 8 times higher performance than typical local campaigns
Doubled total audience organically in ten weeks
No paid media or ad spend
Benchmark Percentage Growth Comparison
This chart compares Jill Gomez's social campaign to typical small-market political accounts (under 1 K followers, organic only, no ads) over 10 weeks. You'll see that Jill's campaign outperformed political digital benchmarks by 4-8X across every category.
Result
On November 4, 2025, Jill Gomez defeated the incumbent Republican mayor with 58.49 percent of the vote (6,100 votes), flipping a long-held Republican seat on the 5-member Hillsborough Township Committee (previously 4 Republicans and 1 Democrat).
Her win demonstrated how authentic digital storytelling can mobilize communities and change outcomes without paid media. In 10 weeks, the campaign transformed from a quiet local race into a visible, values-driven community movement.
Jill’s digital presence connected residents, volunteers, and organizations around shared goals and earned widespread support.
Campaign Highlights
Doubled total audience organically
600 % increase in engagement
77 % of Facebook reach from non-followers
Top videos surpassed 11 K organic views
Flipped a long-standing Republican seat
“Round Six was able to show my voice in a way that wasn’t possible before. People told me they voted for me because they felt like they already knew me.” — Jill Gomez, Hillsborough Township Committee
THE ROUND SIX POINT OF VIEW
At Round Six, we believe visibility follows connection. We combine brand clarity, message architecture, and platform-specific storytelling to help leaders build trust and traction.
This campaign worked because it was rooted in truth. We help clients find that same alignment and turn it into consistent growth — whether they’re building a business, a brand, or a movement.
Authentic storytelling is the most effective growth strategy. With a clear message and consistent execution, a first-time candidate outperformed industry benchmarks, mobilized her community, and won a seat in local government.
