The mission:
Cactus Wren, an à la carte wine bar in Manhattan’s vibrant Lower East Side, approached Round Six Agency to create a website that felt as welcoming and playful as its physical space. With its light, airy interior, indulgent yet unpretentious menu, and forward-thinking wine list, Cactus Wren needed a digital home that reflected its laid-back, community-driven atmosphere while making it easy for guests to explore and connect. Round Six collaborated with the restaurant group, PR team, and brand designers to bring their collective vision to life, translating the restaurant’s distinct personality into a cohesive, intuitive digital experience.
The Result:
Round Six delivered two sites: 1) Coming Soon landing page with email sign up while the restaurant team was finishing locking down their finished concept and 2) a final one-page website that perfectly mirrors the charm and vibrancy of Cactus Wren. The design emphasizes simplicity and functionality to provide users with a seamless online experience.
Design that translates: The neutral tones and airy feel of the restaurant’s interior are echoed in the website’s visual design, creating a cohesive connection between the digital and physical spaces.
User-friendly layout: The one-page design ensures that the “who, what, where, when, and why” is immediately clear.
Effortless functionality: A prominent menu, direct links to Resy for reservations, and an integrated Google Map allow users to plan their visit with ease.
Community-focused storytelling: The website highlights the restaurant’s approachable atmosphere, creative dishes, and sustainable wine list, making it a key touchpoint for attracting both regulars and first-time visitors.
Cactus Wren’s new website provides an online experience that’s as welcoming, indulgent, and forward-thinking as the restaurant itself.
Round Six Agency provided copywriting, UX strategy, and web design for this project.
