Karolina Koppany coaching
Overview
Karolina Koppany is an executive and personal development coach who helps high-performing leaders make intentional life and career pivots. She approached Round Six Agency to transform her coaching practice into a clear, elevated, and scalable founder-led brand.
Under her umbrella sit two distinct, but deeply connected verticals:
The Pivot Club — a 1:1 coaching experience built around energy regulation, identity evolution, and intentional decision-making.
Corporate Coaching — leadership development and organizational coaching programs for executives, teams, and high-growth companies.
Karolina needed a brand system that could clearly express both sides of her work while positioning her as a credible, sought-after partner for CEOs, HR leaders, and organizations navigating change.
What We Delivered
Brand Identity + Logo System
Brand Strategy Guide
Mission, Vision & Values Development
Messaging & Brand Voice Architecture
Brand Photoshoot + Video + Social Cutdowns
Video Editing & Content Templates
Program Architecture for Both Vertical Offers
Founder-Led Story Development
Independent Content Framework for Ongoing Thought Leadership
A full website — SEO-optimized, mobile-responsive, and structured for conversion
The Challenge
Before partnering with Round Six, Karolina had an established coaching practice but lacked a cohesive brand and communication system. Her expertise was undeniable—but her brand wasn’t yet reflecting the clarity, credibility, or emotional resonance of her coaching outcomes.
Key challenges included:
No unified story connecting her personal journey to her coaching methodology
Two service branches that operated independently without a shared narrative structure
No differentiated logo, visual identity, or design system
Messaging that didn’t yet speak the language of high-growth leaders or corporate buyers
No content framework she could manage independently after launching the brand
Karolina needed a strategic and creative partner to translate depth into clarity and build a brand with the presence, precision, and authority to grow with her.
The Mission
Build a founder-led brand and digital presence that clearly communicates Karolina’s expertise, supports both individual and corporate clients, and positions her for long-term growth.
Objectives:
Develop a cohesive brand architecture connecting her two coaching branches
Build a polished visual identity and logo system
Create a full brand strategy guide (mission, vision, values, positioning)
Establish a confident, grounded brand voice
Produce a founder brand video + social cutdowns
Deliver a content structure that supports independent thought leadership
Design and build a full website — SEO-optimized, mobile-responsive, and structured for conversion
Our north star:
A brand and website credible enough to speak to CEOs and corporate buyers, human enough to resonate with individuals, and simple enough to scale without friction.
The Approach:
Discovery Phase
Deep-dive interviews to understand her Energy Leadership Index methodology, coaching style, transformation arc, and how her two verticals fit together. This gave us the strategic foundation for the brand and website structure.
Brand Strategy
We formalized her mission, vision, values, tagline direction, and brand positioning. We developed a messaging architecture that communicates outcomes clearly to both 1:1 clients and enterprise audiences.
Brand Identity & Logo Creation
We created a modern identity system — logo suite, color palette, typography — grounded in clarity and professionalism, tailored to executive-level audiences.
Program Architecture
We clarified and structured her two branches:
The Pivot Club: transformation arc, coaching phases, emotional promise
Corporate Coaching: leadership outcomes, organizational impact, value to HR/L&D
This informed both brand messaging and the website layout.
Brand Video & Content Assets
We produced a hero brand video and multiple social cutdowns to introduce her voice and philosophy across platforms.
Website Design & Build
We designed and built a full website with five core pages:
Home — high-level introduction, video integration, program overview
About — founder story, coaching philosophy, credibility markers
The Pivot Club — full breakdown of the 1:1 coaching journey
Corporate Coaching — services, leadership outcomes, organizational value
Blog — a thought leadership hub designed for long-term content and SEO
The site was built to be:
Fully responsive across devices
SEO-optimized (metadata, headings, page structure)
Fast-loading and accessibility compliant
Easy for Karolina to update without needing a developer
Structured for conversion with clear calls-to-action
Independent Content System
We delivered content pillars, scripts, and templates aligned with her new brand voice — giving her everything needed to publish consistently and confidently.
Before & After: The Round Six Transformation
Before
Karolina had strong expertise but no cohesive brand identity, unclear differentiation between her offers, no video presence, and no website directing prospects into a clear story. Content creation felt overwhelming, and she had no messaging system or structure to confidently show up on Meta or LinkedIn. Her coaching work relied heavily on word-of-mouth instead of scalable visibility.
After
Karolina now has a polished, founder-led brand system built for storytelling and social amplification. Her identity, messaging pillars, and website articulate her value instantly — and her brand video plus content framework translate her expertise into high-performing social content. With the Round Six approach, she can now create narrative-driven posts, thought leadership, and video content independently, positioned as a credible voice for both individual and corporate audiences. This is the same structure we use for CEOs and founders looking to grow their companies through a strong personal brand on LinkedIn and Meta.
